Organic traffic,
not just from Google
People find products through Google and Bing, and also by asking ChatGPT, Perplexity, and Claude directly. Each channel has its own rules. We evaluate them separately and tell you what each one is missing.
From $1, reads public pages only
Three channels, what we check in each
The main source in most markets.
- Whether you have pages for the queries people search
- Whether pages can be read: rendering, redirects, canonical, speed
- How much is indexed (actual numbers once you authorize Search Console)
- Whether top-ranking articles mention you
Its index is often a small fraction of Google's, and many sites have never submitted.
- Whether Bingbot can crawl you
- How much Bing has indexed
- Whether Webmaster Tools and IndexNow are set up
The web pages ChatGPT, Perplexity, and Claude cite in their answers.
- Whether answers mention you, and who they recommend
- Which pages they cite, and which accept submissions
- Measured across many runs, reported as a range
What the data says
Why the three channels need to be checked separately.
Ranking well on Google doesn't mean ChatGPT will mention you
Only 8% of pages cited in ChatGPT answers rank in Google's top 10.
Ahrefs · 2025-08 · 15,000 promptsPerplexity is closer to search results
28.6% of pages cited by Perplexity rank in Google's top 10. Each AI follows different rules.
Ahrefs · 2025-08Asking an AI once tells you nothing
Ask the same question twice and there's less than a 1% chance of getting the exact same list of recommendations, so it has to be measured across many runs.
SparkToro · 2026-01To see traffic by source, authorize once
The evaluation only reads public pages. To see your own traffic split by source, authorize GA4. We only read it, never change your settings, and you can revoke access any time.
Report data only. We don't change any settings or add users.
Google, Bing, and AI assistants (chatgpt.com, perplexity.ai, claude.ai) counted separately.
After you do the actions in your action plan, read GA4 again a few weeks later to see which sources changed.
Revoke access in one click from your Google account.
See which channel
is holding your traffic back
From $1. Reads public pages only.