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Real evaluationsRaw dataDated

Evaluation case studies of indie products,
with raw data

We're starting with two real evaluations, published as-is. Every future case study will have the developer's consent and include raw Search Console and GA4 data with dates, including the weeks that got worse.

Every case study follows four rules

01Named, or anonymous with permission

Only with the consent of the product and its maker; anonymous ones must still be real.

02Raw data and dates

The original evaluation report and the Search Console and GA4 numbers, all dated.

03Declines included

We don't pick only the good numbers; when they drop, we explain why.

04No revenue figures

Only traffic, sign-ups, and number of paid orders.

The next case study
could be your product