Clay
Data and agent-based workflow infrastructure for GTM activities, providing multi-source data, AI research, and execution connectivity.
Who it is for: Growth teams, sales development representatives, and enterprise companies, needing data completion and outreach automation.
Core capabilities
- Multi-provider data marketplace and waterfall enrichment: Official site states the data marketplace connects to over 200 data providers and supports waterfall-style enrichment across multiple providers.
- Claygent AI web research: Uses AI to research target companies and individuals, combining AI web research with data providers.
- CRM Enrichment and Data Maintenance: Supports custom enrichment logic, scoring, routing, deduplication, real-time or scheduled triggers, and bulk updates of CRM records.
- Signals, Intent, and Audiences: Centralized management of first-party and third-party data, tracking job changes, promotions, and other signals.
- GTM Workflow Orchestration: Supports combining enrichment, scoring, routing, and deduplication within a single platform.
Pricing
Official pricing page lists Free with 500 actions per month, Launch starting at $167 monthly with 15,000 actions per month, and Growth starting at $446 monthly with 40,000 actions per month. Futurepedia also lists $134 monthly, clearly noting that prices may not be current.
Updated 2026-08-18